Final slides

Website address

http://exendrink.wix.com/exen

Website Homepage

Final Energy Bottle Mockup

Exen Survey Results

Exen Survey

To research and to better understand the creative market’s perspective on energy drinks and beverages in general, we created a likert scale and gave them out to students on the campus of The Art Institute of CA – Orange County, in Santa Ana, CA. The subjects’ ages ranged from 18 years – older 20’s with the majority being male. The questions and results are listed below.

Questions and Results

·      Do you drink a lot of energy drinks or sodas?

o   30% disagree // 10% neutral // 60% agree

·      Do you rely on energy drinks to stay up?

o   30% disagree // 70% agree

·      Are you influenced to buy beverages based on its popularity?

o   20% disagree // 30% neutral // 50% agree

·      Do you feel there needs to be a specific drink that caters to creatives?

o   10% disagree // 20% neutral // 70% agree

·      Is health quality important to you in drinks?

o   30% disagree // 20% neutral // 50% agree

Summary

After evaluating the results of the survey we found that the majority of art students agreed on drinking a large amount of energy drinks or soda to stay awake. A large percent also felt that there should be a specific drink that caters to creatives, similar to how Red Bull and Monster Energy caters to action sport athletes. When asked if popularity influenced their decision on which beverages to buy, 50% agreed, while 30% were neutral and 20% disagreed. And similar results were found when asked if health quality was important to them in drinks, with 50% agreeing, 20% neutral and 30% disagreeing.

This survey shows the popularity of energy drinks within the creative industry, in this case an art college campus. And also displays the demand for a drink that caters to creatives, while showing how important health quality is when choosing a drink, which EXEN offers.

Ads for the Website slideshow

WIX Username and Password for website

www.wix.com

username: vernankee@stu.aii.edu
password: exendesignteamf

Final Energy Bottle

Surveys

These are the surveys I created and will be giving out to collect data/feedback.

Exen Box & Animation

Creativity and Relaxation Final Labels

Creativity and Relaxation Bottles

Finalized Label

Finalized label with the copy on the side.

Twitter Page

This week I designed and launched the Twitter page for our product. I also created a couple tweets for our social media marketing purposes.

Here is a link to the Twitter profile: https://twitter.com/ExEn2013

facebook page

This week seems I am not able to the class, I just finished my facebook page layout with the profile picture and the banner of it.  With discuss with team members see if anything need to change it.

Here is the link:         https://www.facebook.com/pages/EXEN/199987366815531

Website Comp_Layout

Relaxation_Blueberry Flavor_Final Label Design

Still working on the label might add more information to it.  But this might pretty much look like it.  Will discuss with team memeber see what is our final decision.

Energy Bottle Label

This week I worked on the "energy" bottle label. I wen't with a green/yellow color palette. All the bottles will have the same basic design and concept but will have different colors and content, according to their type. I also added a little description of what is inside the drink.

Relaxation Label Comp

 

Still working on the Nutrition Facts and maybe a small description of the drink.

Die Line + Logo Animation Comps

the measurements are estimates.
The Die line still needs to be revised after exact bottle specs to ensure a tight fit.
Also a quick comp of a Logo animation

Bottle Label Comp

 

Bottle Label Comp

estimate the cost

This week I research the manufacturing cost. 

It shows here.

 

Research costs- how many man hours have you invested in researching the product?

$30/hr per person (4 people)

·         ClassMeeting                                                                                                                                                   20hrs

·         Outside meetings                                                                                                                                           10hrs

·         Labor (hours spent by each individual)                                                                                                   10hrs

·         Costs associated with testing your idea (gas, phone calls, office supplies, other services)               N/A

·         TOTAL COST: 40hrs($30/hr) = $1,200(4 people)                                                                                   $1,200

Materials - what are the costs associated with materials needed to produce the product.

·         Raw materials (things you will purchase)

o   Chip board          $4.99per 10pk                                                                                                    $4.99

o   Bottle                    $0.50 each                                                                                                           $0.50

o   Printing                                $0.25 per sheet                                                                                                 $0.25

·         Flat Leaf Spinach (9 ounces)                                                                                                                            $1.69

·         Vanilla Soy Milk (half gallon)                                                                                                                           $2.39

·         Mandarin Oranges (3 pounds)                                                                                                                          $2.49

·         Fage Greek Yogurt (17.6 ounces)                                                                                                                     $1.99

·         Bananas                                                                                                                                                                $.45 per

·         Frozen Strawberries (2 pounds)                                                                                                                        $3.49

 

Labor - what are the costs associated with the labor to produce the product

·         Manufacturing costs                                                                                                                                       $1,200

·         Assembly costs

·         Design costs: 40hrs ($30)=                                                                                                                            $1200

·         Production costs                                                                                                                                              $3.00

·         Q/C costs (testing the soundness of the product)                                                                             $50

Branding and packaging

·         Design costs (man hours needed to produce the designs)                                                            $10

·         Material costs (mateirals needed to produce the branding and packaging)                            $5

Production costs ( man hours needed for implementation)